MIKSER U BRISELU - "Serbia in Redesign"

21. 01 13.

Privredna komora Srbije u Briselu , Ambasada Srbije u Belgiji i kulturna organizacija „Mikser“

sa ponosom najavljuju projekat: „SERBIA IN REDESIGN: MIKSER & GUESTS“ - predstavljanje Mikser festivala i potencijala srpske kreativne industrije u Press klubu Brisel Evropa, u Briselu, od 28. januara do 1. februara.

Nesvakidašnju priliku da u srcu Evropske unije predstavi svoje dosadašnje rezultate u razvoju srpske kreativne industrije, organizacija Mikser dobila je zahvaljujući pozivu Privredne komore Srbije – Predstavništva u Briselu  nakon uspešnog Mikserovog nastupa u Srpskom kulturnom centru u Parizu u septrembru 2012.

„Želja nam je da briselskoj publici predstavimo Mikser festival, koji je poslednje četri godine, od svog nastanka, stekao ugled veoma uspešnog festivala dizajna i kreativnih potencijala zemalja ex-Jugoslavije, pa i čitavog Balkana“, kaže Gordana Zrnić, direktorka predstavništva Privredne komore Srbije u Briselu, i inicijator projekta „Serbia in Redesign: Mikser & Guests“ (Srbija u procesu redizajniranja: Mikser & gosti“). „Cilj projekta je da u godini u kojoj očekujemo otvaranje pregovora Srbije sa EU, evropskoj javnosti predstavimo autentični kreativni potencijal Srbije i vrednosti koje ona ima i može da ponudi Evropi“, dodaje Zrnić koja je među prvima prepoznala stratešku ulogu nacionalnih kreativnih industrija u ekonomskom pozicioniranju novih članica EU, kao i značaj inovativnih projekata za razvoj čitavog regiona.

Osim aktivnosti Mikser festivala, tokom događaja u Briselu biće predstavljena i Savamala, veoma značajan kvart za istoriju savremenog Beograda koji je danas, uprkos ekskluzivnom izlasku centra grada na reku, vidno zanemaren, ugrožen teškim teretnim saobraćajem, a njegova vredna arhitektonska zdanja devastirana nebrigom. „Organizacija Mikser je, izborom Savamale za mesto održavanja festivala i adresu svog novog kreativnog centra „Mikser House“, revitalizaciju ovog dela Beograda stavila u fokus srpske i međunarodne javnosti.  Iz tog razloga očekujemo da bi ovaj događaj mogao da zainteresuje i evropske investitore“, objašnjava Zrnić.

Pored Mikserovog osnovnog programa - izložbe “Mladi dizajneri Balkana” (“Young Balkan Designers”) i „Savamala – Kreativna četvrt“ (Savamala – Creative District“), kao i niza predavanja i prezentacija sa akcentom na kreativnost i nove  stvaralačke glasove Srbije, u Briselu će tokom pet dana gostovanja biti predstavljeni i turistički potencijali Srbije, kao i jedan broj srpskih kompanija koje su osvojile značajna evropska priznanja u oblasti inovacija. 


Svečano otvaranje događaja biće održano 28. januara 2013, u Press Club Brussels Europe, Rue Froissart 95, 1040 Brussels,  od 18-22h, u prisustvu Jelka Kacina, člana EP i izvestioca za Srbiju, i gospođe Vesne Arsić, ambasadora Srbije u Kraljevini Belgije. Renomirani belgijski konceptualni umetnici Laurent D’Ursel i Xavier Lowenthal će uveličati otvaranje specijalnim performansom kojim će posetioce voditi kroz izložbene eksponate. Gost muzičar  iz Beograda je kantautorka Jelena Petošević, dok će i sam koktel otvaranja belgijskoj publici predstaviti inovacije na srpskoj gastronomskoj sceni.

PROGRAM

“YOUNG BALKAN DESIGNERS”

Curated by Konstantin Grcic, industrial designer

The Young Balkan Designers competition represents Mikser’s true mobilizing power of new generations of designers in the Balkans, offering to manufacturers a unique dynamic database of creative resources. Exhibition features retrospective of works by 19 laureates of the YBD competitions from 2009-2012 coming from all parts of former Yugoslavia.

Ana Kraš, Serbia / Andreja Georgievski, Serbia / Milena Miličić, Serbia / Andreja Pavićević, Montenegro / Marija Joksović, Serbia/ Anja Gerin, Bosnia and Herzegovina/ Katarina Maltar, Croatia / Katja Gorjanc, Slovenia/ Marija Bjelaković, Serbia / Milica Jović, Serbia / Emir Bećiragić, Serbia / Miljana Nikolić, Serbia / Mustafa Čohadžić, Bosnia and Herzegovina / Naida Begović, Bosnia and Herzegovina / Neira Sinanbašić, Bosnia and Herzegovina / Saša Mitrović, Serbia / Vladimir Stajić, Serbia / Vukašin Vukobratović, Serbia

 “SAVAMALA - BELGRADE CREATIVE DISTRICT”

Showcase of Mikser’s cultural and urban interventions towards transformation of a neglected neighborhood of Savamala , into a progressive creative districts reclaiming its once-held status of urban, cultural and social epicenter of the city of Belgrade.

Event program:

Monday, January 28

18:00h

Opening ceremony

In the presence of Mr. Jelko Kacin, Member of the European Parliament (rapporteur for Serbia), Her  excellency Mrs.Vesna Arsić, Ambassador of Serbia in the Kingdom of Belgium, Mr. Ivan Lalić, Executive Director of Mikser and Ms. Gordana Zrnić, Director of the Brussels Office of the CCIS.

18:30 – 19:00h

The Story of Mikser, Regional Festival of Creativity and Innovation

Ivan Lalić, Executive Director, Mikser Festival

With 100.000 visitors and 2500 exhibitors in 2012 Mikser Festival established itself as the largest regional exchange platform for latest achievements in design and technology. Activities around Mikser Festival are enhancing development of creative economy in the region by providing “the place” for exposure of latest innovative commercial products by SMEs, as well as an extensive talent platform featuring the most gifted young designers in the region.

19:00-19:30h

Guided tour through the exhibition: Belgian artists Laurent d’Ursel and Xavier Löwenthal

Concept support by Ivana Momčilović

Laurent D'Ursel is controversial and one of the best known conceptual artists in Belgium. Xavier Löwenthal is a Belgian illustrator, comic theorist, writer, producer and founder of the experimental publishing house “La 5e Couche/5c”. They are both familiar with the ex-Yugoslav, specially Serbian culture and closely collaborate with the post-yugoslav Kolektiv Eimigrative art, formed by Belgrade artist and activist Ivana Momčilović, Mikser’s longtime friend. Tree of them are members of Belgium artistic collective Manifestement focused on counter sense of all type of stereotypes, prejudices, consensual, fixed and ma joritarian ideas.

19:30 – 20:30h

Music performance by Belgrade artist

Ms. Jelena Petošević, composer and singer

Jelena Petoševic, a young women with the guitar, is a multidisciplinary artist born in Serbia and educated in Brussels and London. Jelena made a real breakthrough into the Serbian music scene with several youtube hits, which earned her a title of a regional music miracle. Non-conventionality of her lyrics, reversing of roles and taboos, and beautiful sensuality of her voice and music fused with jazz-soul tones, makes her a real new-born polyphonic voice of "Redesigning Serbia".

20:30 – 22.00h

The closing cocktail

Serbian gastronomic specialties, Serbian brandy, wine and champagne.

Tuesday, January 29

18:00 - 18:30h

From Ghosts to Products

Jelena Matić, Talent Director, Mikser Festival

Docent, Faculty of Forestry, University of Belgrade

The story of Ghost project and its accelerated journey from a small local design exhibition of unfulfilled projects to the largest regional review of design talents from around the world.  After six years of continuous efforts in discovering and nurturing fresh design talents through its initiatives Ghost Project and Young Balkan Designers, organization Mikser is announcing an important leap forward in support of innovative ideas - the launch of its own production enterprise Mikser Design Label, dedicated to putting products by young local designers into serial production.

18:30 – 19:00h

Mikser House – Regional Creative Center, Belgrade, Savamala

Maja Lalić, Creative Director, Mikser Festival

Choosing Savamala as the address of its new creative center ,“Mikser” has put the revitalization of this part of Belgrade in the focus not only of the Serbian, but of the international public as well. Mikser House is a multifunctional concept space for educational, cultural, entertaining and commercial  activities, located in Savamala, in an inspiring converted industrial facility. Mikser’s new home in Savamala opens its door to public in March 2013.

19:00 - 19:30h

Savamala Creative District

Ivan Lalić, Executive Director of the Mikser Festival

Neglected neighborhood Savamala is being transformed bottom-up into progressive urban and culture district only by means of intensified cultural exchange and meaningful small-scale urban interventions pursued in collaboration with the local community. Presentation will reflect on Savamala’s potentials as an attractive Belgrade tourist destination driven by local design and culture.

19:30 - 19:40

Coffee break

19:40 - 20:00

“Belgrade 2020” - City candidacy for the European Capital of Culture

Aleksandar Peković, Belgrade 2020

“Belgrade 2020” project could change the way we perceive culture. After four years of continuous work, “Belgrade 2020” is a priority project in the City development strategy, supported by more than 80% of a citizens, 14 European cities, top-ranked in online consultations in Brussels; awarded for the idea and concept. Presentation of how we bring this idea trough the citizens, artists, cultural workers, authorities, Europeaninstitutions and cultural networks.

20:00 - 20:20

Strawberry Energy: Innovation trail

Miloš Milisavljević, CEO, Strawberry Energy

Strawberry Energy has been recognized internationally for its innovative green solutions to improve lives  and protect the environment. The development of the Strawberry Tree – the world’s first public solar charger for mobile devices – is its main success to date. For this invention Strawberry energy won the  first place in promotion of public consumption reduction category at the “Sustainable energy week 2011” in Brussels and has recently rated among 25 best technology innovation products by globally recognized web portal Mashable.

20:20 - 20:40

Superdot: Small Collective – Big Results

Uglješa Vrcelj, Superdot

Superdot - young and extremely efficient team of design and production professionals - can turn almost any creative idea into a final product. They testify how to succeed in the world of entrepreneurship by using creative and innovative capacity, why Serbia needs to open up to talented and innovative young people and how small creative companies should gradually develop their business.

20:40 - 21:00h

Rakia bar: Contemporary Approach to Serbian Tradition

Branko Nešić, Founder, Rakia bar

Inspiring story about turning one’s love for Serbian tradition and heritage into a brand new product label, boasting of high-quality contemporary design and packaging by one of the leading Serbian branding company “Coba and associates”

Wednesday, January 30

18:00h

Serbian Tourist Organization Press Conference

Presentation of the Serbian Tourism Potentials

Tourist Organisation of Serbia (TOS) is the official carrier of the institutional promotion of tourism of the Republic of Serbia in the domestic and international market and perform tasks related to development of information and propaganda activities The activity TOS is focused on ranking Serbian tourism product in the domestic and international markets and tourist evaluation of the comparative advantages of  Serbia, as well as its geographical location, historical, cultural and natural identity

Friday, February 1

18:00

Closing Cocktail

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